L’Occitane showcase makes waves aboard Stena Line Ferry
We are delighted to add L’Occitane, a supplier of natural beauty products from France, to our list of clients, having just installed a bespoke showcase on board the Stena Line Fishguard to Rosslare ferry.
L’Occitane chose Astabridge to supply the showcase because of our strong travel retail credentials having previously supplied multiple specialist fixtures for health and beauty products and luxury goods into airports, cruise ships and ferries. The company has an extensive knowledge of the special material requirements for travel retail installations which were enhanced on this project to conform with L’Occitane’s commitment to environmental construction.
We were able to meet L’Occitane’s budget by value engineering the design. The Ab-Tec aluminium construction system was used as the showcase framing instead of the custom metal structure indicated and the wired glass that was specified was replaced with a similar alternative to maintain the desired appearance and conform to the vessel’s safety standards. The showcase has powder coated infill panels, a custom fabricated metal drawer and slide out shelf and illumination by means of LED light pads to the soffit and LED strip lighting under the shelves.
Installation of this unit and fixtures for three other health and beauty brands were undertaken during the ten-hour return ferry crossing.